Prince Street Pizza

Prince Street Pizza stands as a premier destination for authentic Sicilian and Neapolitan pizza in Pasadena, California, located at 49 E Colorado Blvd. This celebrated pizzeria represents the culmination of generations of culinary expertise and a remarkable expansion story that has transformed a beloved New York neighborhood staple into a nationally recognized brand.[1][2]

The story of Prince Street Pizza begins in 2012 when the Morano family opened the original location in New York City, bringing with them recipes that had been perfected over generations.[2][4] The foundation of their culinary philosophy rests on a simple yet powerful concept: “if you can put it on pasta you can put it on pizza.”[2][4] This approach has guided their menu development and helped establish their distinctive identity in the competitive pizza market. The pizzeria quickly gained recognition for its signature Sicilian “SoHo” Squares, which feature the distinctive cup-and-curl pepperoni that has become synonymous with the brand.[1][3]

The expansion to the West Coast represents an ambitious growth trajectory under the visionary leadership of CEO Lawrence Longo, who opened the first West Coast location during the challenging pandemic period in 2020.[1][3] Rather than allowing external circumstances to hinder progress, Longo leveraged strategic partnerships and maintained an unwavering focus on quality and consistency to scale the operation successfully.[3] This approach proved instrumental in establishing Prince Street Pizza as a benchmark for restaurant expansion done right, demonstrating that scaling a restaurant business without a traditional culinary background is entirely achievable through dedication and smart business practices.

Today, Prince Street Pizza operates 14+ locations across multiple states and Canada, with a significant presence in California, New York, Miami, and Toronto.[1][4] The Pasadena location serves as part of this thriving multi-state empire, offering the same premium experience that has made the brand iconic. Each location maintains the authentic New York City slice shop experience while adapting to local markets, ensuring that customers receive consistent quality regardless of geography.

A critical component of Prince Street Pizza’s success lies in their commitment to consistency and ingredient quality. The pizzeria prepares all pizzas using the freshest ingredients and handcrafted sauces made daily from scratch.[2] To replicate the exact dough texture achieved in New York markets, the company employs a sophisticated water filtration process that mimics the specific water composition used in New York City.[2] This level of attention to detail demonstrates their dedication to delivering the perfect bite in every pie.

The Pasadena location can be reached at +1 626-722-4506 for reservations, inquiries, or orders. Prince Street Pizza’s mission extends beyond simply serving pizza; the team is committed to delivering happiness with every slice served and every interaction had.[2] Respect and dignity form the core of their organizational values, principles that are evident in how they serve their community and interact with customers daily.

Whether you’re a longtime pizza enthusiast or discovering Prince Street Pizza for the first time, the Pasadena location offers an opportunity to experience premium Sicilian and Neapolitan pizza crafted with generations of family expertise and modern business innovation. The restaurant continues to build community connections while maintaining the authentic recipes and quality standards that have defined the brand since its inception in 2012.